Overview
We partnered with Shyre Bikes to launch the first in a series of fast-paced, location-based social media videos, designed to showcase local cycle tracks and inspire families to get out and ride.
This campaign aims to make cycling more accessible by highlighting family-friendly tracks around the UK, starting with Bishop’s Castle. Each video offers a dynamic and informative look at where to ride, what to expect, and why it’s worth the trip – all wrapped up in a bold, branded package built for social media.
The Build Process
Using Adobe After Effects, we combined real track footage from Bishop’s Castle with animated titles, stylised map overlays, and on-brand colour elements. Our focus was on creating an edit that felt as fast and fun as the rides themselves.
To keep the video sharp and engaging, we cut it to a rhythmic soundtrack, added smooth transitions, and highlighted key features of the trail in a clear, family-friendly way. The end result feels energetic, useful, and totally shareable – exactly what Shyre Bikes needed to connect with their growing audience of cycling families.
This is the first in an ongoing campaign to spotlight local cycle spots and bring real value to the Shyre Bikes community online.
Key features of the build include:
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Real location footage brought to life with dynamic animation
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Branded graphics and motion design using After Effects
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Map-based storytelling with local highlights
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Optimised for Instagram, Facebook, Reels & Stories
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Campaign-ready style for use across multiple episodes
Final Outcome
The Bishop’s Castle ride video is a powerful start to Shyre Bikes’ new digital push – combining creativity, motion, and real-world value to help families discover their next favourite trail.
It builds brand trust, encourages outdoor activity, and sets the tone for an exciting, ongoing video series.