Overview
After creating a bold new brand identity for Soho Shopfitters, we were asked to bring their online presence up to the same high-end standard – with a full WordPress website that reflects their position in the London commercial fit-out scene.
This wasn’t just a site refresh – it was about building a digital showcase that would impress the industry’s biggest names while staying true to the Soho spirit: iconic, cool, and confident.
The Brief
The client wanted a stylish, modern site that supported their brand without going overly dark – a carefully balanced dark theme with injections of colour, architectural lines, and clear case-study driven storytelling.
The site needed to:
-
Appeal to premium clients in London’s retail and hospitality sectors
-
Act as a platform for credibility, with real project examples and a sleek portfolio layout
-
Be SEO-ready and rich in high-conversion search terms
-
Offer a clean, mobile-first experience for users on the move
The Build Process
We built the site in WordPress, using Elementor for flexible editing and easy scaling as their business continues to grow. The core structure was designed around:
-
A powerful Homepage introducing their services and style
-
A dynamic Case Study section to showcase standout projects
-
A visually-led Gallery to highlight site photography
-
SEO-friendly Service Pages (to support targeted search for London shop refits)
We also wrote all the site content in-house, putting special focus on search intent, location targeting, and terminology that speaks to architects, developers, and premium brands.
Key Features of the Build Include:
-
Custom WordPress design using Elementor
-
Bespoke Case Study page template
-
Integrated gallery for visual storytelling
-
London-focused SEO content written in-house
-
Subtle animations and interactive colour accents
-
Clean mobile-first responsive layout
-
Fast load times and performance optimised
Final Outcome
The result is a sleek, premium website that cements Soho Shopfitters as a top-tier player in their space. Whether a major brand is looking for a full refit or a developer wants a reliable partner, this site tells the story with clarity and confidence.
🔗 Live Site:
Soho Shopfitting Live Website
💼 Branding also by Diablos Designs ( See here: Branding Project Page )
