Client: Josh King Coaching
Project: Custom Logo Design for a PT & Bodybuilding Coach
Industry: Fitness / Bodybuilding / Personal Training
Tools Used: Adobe Illustrator
Deliverables: Logo design, branding files, apparel mockups
Project Intro
Josh King Coaching is no ordinary fitness brand. As a performance-driven personal trainer and bodybuilding coach who competes and trains at elite level, Josh needed a logo that was just as bold as his training philosophy.
Brief & Creative Direction
The creative brief was to design a powerful werewolf figure – aggressive, dominant, and posed in a classic Zyzz-style flex. This needed to serve as both a brand identity and a standout emblem on gym clothing.
Process & Execution
We illustrated the werewolf character from scratch using Adobe Illustrator, giving it dynamic shading, realistic musculature, and plenty of personality. We paired the artwork with strong, distressed typography to create a full visual identity. Mockups were produced to visualise how the design would appear on T-shirts and hoodies.
Deliverables Included:
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Full-colour and monochrome logo versions
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Apparel-ready artwork
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Brand-aligned font and colour usage
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T-shirt visual mockups for marketing use
Results & Impact
Josh was thrilled with the final design. The werewolf logo has already become a signature part of his brand across both digital and physical platforms, helping elevate his coaching identity and stand out in a saturated market.
Why Diablos Designs?
When it comes to custom, character-driven branding — we bring ideas to life. Whether you’re a startup, a fitness brand, or a creative powerhouse, we’ll design a logo that’s truly yours.
📞 Ready to stand out?
www.diablosdesigns.co.uk | 07775379301
