Project Intro
El Alquimista is a refined Peruvian restaurant located in the elegant, riverside streets of Greenwich — an area known for its charm, culture, and high standards. The owners needed a modern, tasteful website that matched their exceptional culinary experience while remaining light, elegant, and easy to navigate for their customers.
Diablos Designs had already created the 3D visualisation illustration of the restaurant’s exterior, so bringing the full brand to life online was the perfect next step.
The final result is a beautifully orchestrated one-page website with seamless scrolling sections, lightweight animations, and a refined aesthetic that mirrors the sophistication of El Alquimista’s dining experience.
Challenges & Approach
The previous website was built on WordPress but lacked structure, visual identity, and proper user experience. Our goal was to deliver:
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A luxury dining feel that wasn’t over-designed
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Fast loading times with clean animation work
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A layout that showcased food, chefs, and culture
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Easy access to reservations
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A design worthy of a restaurant in one of London’s most prestigious neighbourhoods
We rebuilt the site from scratch using a custom Elementor layout, carefully balancing illustration, photography, and refined typography. The 3D exterior sketch became the centrepiece hero banner, setting the tone immediately.
About the Client
El Alquimista brings the soul of Peru to Greenwich through modern, elevated dishes crafted by chefs with professional backgrounds in some of London’s most respected kitchens. Their menu blends seasonal British produce with traditional Peruvian flair, creating a dining experience that’s both comforting and creative.
The restaurant needed a website that matched this identity: refined, artistic, warm, and memorable.
Scope of Work
Full Website Redesign & Development
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Complete one-page layout build
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Custom animations & smooth scroll sections
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3D exterior drawing integrated into hero banner
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SEO-ready content rewritten from scratch
Brand Visual Integration
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Harmonised colour palette inspired by the venue interior
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Image curation with handpicked photography
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Elegant typography and section spacing for premium feel
Functional Enhancements
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Mobile-first design
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Quick-access reservation button
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Lightweight Elementor animations
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Review showcase with Google ratings
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Menu section built with stylish visual hierarchy
Additional Work
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Consulting on brand tone and content organisation
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Website optimisation for speed & performance
Challenges & Solutions
Challenge: Previous site felt generic and lacked personality.
Solution: We brought their identity forward through sketch artwork, premium colours, storytelling, and animated transitions.
Challenge: Restaurant needed a fast site despite large images.
Solution: Optimised all media, introduced lazy loading, and used lightweight animation libraries.
Challenge: One-page design needed to feel rich without overwhelming the user.
Solution: Clear section separation, photography blocks, and a relaxed scroll rhythm.
Results & Impact
El Alquimista now has a website that effortlessly represents its cuisine, culture, and elevated dining atmosphere — all while providing a seamless user experience.
The new site:
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Increased table bookings through clearer CTA structure
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Improved visibility for their menu and Google reviews
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Strengthened the brand’s visual identity
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Delivered a polished digital presence that matches their culinary standard
The owners now have a website that looks premium, feels premium, and performs exactly as it should.
Why Diablos Designs?
El Alquimista chose Diablos Designs because we combine creative flair with technical precision — delivering a site that not only looks stunning but also works beautifully for customers. With experience across hospitality, 3D visualisation, and brand-focused UI, we were able to craft a website that captured the essence of their restaurant, elevated their presentation, and told their story with impact.
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