Overview
We were approached by Soho Shopfitting, based in the heart of London’s design district, to develop a logo that would do more than just represent a business – it needed to embody a movement. The vision? A high-end, standout brand that would resonate with premium clients and dominate the most prestigious postcodes in the capital.
This wasn’t just about shopfitting – it was about redefining perception, putting Soho Shopfitting on the map as the go-to name in a competitive industry where reputation is everything.
The Brief
Soho Shopfitting was set to launch with a bold mission: to serve the big names in design, retail, hospitality, and luxury fit-outs across central London. The brand needed to ooze credibility, edge, and elegance – and absolutely not feel like a “cowboy” contractor.
Our goal was clear: create a brand that sits proudly alongside high-end interior brands, architects, and property developers, while also tapping into the SEO power of the Soho name.
The Creative Direction
Taking inspiration from modern art, clean geometry, and timeless identity systems, we crafted a logo that:
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✅ Feels artsy and designer-led
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✅ Balances playfulness and authority
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✅ Carries minimalist impact with maximum class
The iconic red dot gives the branding a subtle but memorable edge, reinforcing the “statement finish” approach that mirrors the detail they bring to their projects.
The name “Soho” does a lot of heavy lifting – but paired with this typography and structure, it transforms into a high-end, destination brand. One that feels confident in a world of creative excellence.
Key Outcomes:
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Premium brand identity designed to attract London’s elite clientele
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Stylish, minimalist logo design with artistic, architectural flair
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Crafted to be timeless, iconic and instantly recognisable
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SEO-considered naming for maximum digital reach
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Final brand delivered with print-ready and digital assets including letterhead
Final Thoughts
This is more than a logo – it’s a statement. The new Soho Shopfitting brand gives the business the credibility it deserves and the presence to match its ambition.
From pitch decks to site hoarding to business cards and beyond, this identity is designed to grow with them as they cement their position on London’s biggest projects.
See our Website Project page for Soho here: Soho Shopfitting Website Project Page
