Project Showcase: FL Property Services and FL Property Inventories Brand Creation
At Diablos Designs, we had the privilege of spearheading the brand creation for FL Property Services and its sister company, FL Property Inventories. The challenge presented was to develop distinct, visually compelling brands that embody professionalism, reliability, and modernity while seamlessly integrating the unique characteristics of each entity.
FL Property Services Brand:
Design Aesthetic:
For FL Property Services, our focus was on crafting a brand identity that exudes sharpness and modernity. The design features clean edges, projecting a professional and streamlined image for the company. The primary colour palette is dominated by a sophisticated burnt orange, instilling a sense of warmth, reliability, and energy into the brand.
Versatility in Colour Usage:
Recognizing the importance of versatility, the burnt orange is complemented by an off-grey, providing a subtle yet impactful contrast. This flexibility allows the brand to adapt seamlessly across various media, maintaining its visual appeal whether in digital or print formats. Additionally, a reversed version with white elements was created for specific applications, ensuring optimal visibility and legibility.
FL Property Inventories Brand:
Consistency with FL Property Services:
Extending our design expertise to FL Property Inventories, the sister company, we maintained consistency in the overall aesthetic. The sharpness and clean edges were preserved to create a visual connection between the two brands, reinforcing the relationship while allowing each to maintain its distinct identity.
Adaptability for Social Media:
Given our ongoing collaboration in managing social media for FL Property Inventories, special attention was paid to the adaptability of the brand on digital platforms. The burnt orange and off-grey palette, along with the reversed version, ensures a striking and cohesive presence across various social media channels.
Conclusion:
The creation of the FL Property Services and FL Property Inventories brands exemplifies our commitment to delivering bespoke solutions that align with our clients’ values and goals. The synergy between sharp design elements, a carefully selected colour palette, and the thoughtful integration of brand characteristics results in brands that are not only visually appealing but also resonate with the essence of each company.
At Diablos Designs, we take pride in our ability to craft brands that stand the test of time, embodying the unique qualities of our clients. The FL Property Services and FL Property Inventories brands are a testament to our dedication to excellence in design and strategic brand development.
