Overview
We were commissioned by Cambridge Aesthetics, in collaboration with health and wellness supplier NL Vitacare, to design a new series of packaging concepts for their upcoming range of IV drip therapy products.
The IV range — which includes treatments like the Meyer’s Cocktail, Cold & Flu Defence, and Vitamin Boosts — is set to launch later this year. The packaging needed to reflect a clinical, trustworthy image while also standing out on shelf and aligning with modern aesthetics branding.
Our goal was to deliver designs that feel clean, sophisticated, and wellness-forward — combining technical accuracy with consumer appeal.
Design Process
We began the design process by consulting with both Cambridge Aesthetics and NL Vitacare to understand:
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The target demographic (health-conscious clients, clinics, spas)
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The brand values (trust, clinical care, innovation)
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The regulatory and production needs (print-safe, scalable design system)
From there, we developed a modular layout system, allowing each IV product type to have its own visual identity while remaining part of a cohesive product family.
Each box design features:
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Product-specific colours to aid quick recognition
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Clean typography and white space to support a clinical look
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Clear labelling of ingredients and effects
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Mockup visuals to test product stacking and display in real-world settings
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Packaging that supports on-shelf visibility while maintaining brand consistency
We designed the packaging in Adobe Illustrator using vector artwork to ensure high-resolution print quality. The final designs were delivered with all necessary production files and visual previews for use in internal presentations and manufacturing coordination.
Final Outcome
The result is a set of clean, professional, and visually appealing box designs that align perfectly with Cambridge Aesthetics’ brand values and the clinical standards of NL Vitacare.
Each product stands confidently on its own while working as part of a larger, unified product family — something that will serve the brand well as the IV therapy market continues to grow.
The boxes are currently entering pre-production, with a full launch scheduled for later this year. We’re proud to have played a role in shaping the physical identity of a product range that promotes wellbeing, science, and modern aesthetics.
