Overview
Josh King Coaching is a Cambridge-based personal training and physique coaching business offering tailored plans for muscle gain, weight loss, conditioning, and competitive stage preparation. With a focus on transformation, discipline, and real-world results, Josh’s brand needed marketing materials that conveyed both authority and approachability.
Josh approached us to design a custom roller banner that could be placed in his local gym — a high-traffic environment full of potential clients.
The banner needed to:
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Be immediately eye-catching and gym-appropriate
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Communicate Josh’s core services clearly and confidently
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Feature contact details and a clear call to action
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Be strong enough in design to stand alone without explanation
Design Process
We started by analysing the gym environment where the banner would be placed, ensuring the layout and colour palette would stand out against its surroundings while maintaining a sleek and professional look.
The visual structure was built around:
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A bold, clean title area introducing the business
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Easy-to-scan bullet points covering Josh’s key services
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Hierarchical typography to draw attention to callouts
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Colour-blocked segments to separate information visually
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The integration of Josh’s brand colours and logo to build recognition
The layout was designed in Adobe Illustrator and built at full-scale print resolution. Once the design was signed off, we arranged professional print production and delivery of the banner — ready to roll out (literally) at the gym.
Final Outcome
The final roller banner is a clean, confident, and practical marketing tool — perfect for its gym-based setting and well-aligned with Josh’s brand personality. It makes his services clear at a glance, builds visibility in a trusted local setting, and creates a professional first impression.
With strong headlines, a crisp layout, and a balanced mix of branding and messaging, the banner is already helping attract new leads in one of Josh’s most valuable local spaces.
