Overview
We partnered with Craig Michael Renewables, a leading installer of solar panels and battery storage systems, to completely redesign their online presence and deliver a high-performing, SEO-rich website that reflects the professionalism and technical expertise of their growing business.
The goal was to create a fully optimised WordPress site that not only looks the part but performs in search rankings — while providing a smooth, fast, and engaging user experience for both residential and commercial customers across the UK.
The Build Process
From the ground up, this was a carefully planned and research-led build.
We began by mapping out the site structure based on Craig Michael’s core services and regions. Every service page was written from scratch with SEO in mind — using in-depth keyword research and a tone that felt professional, clear, and conversion-focused.
The design features subtle animations and smooth transitions, keeping the user journey engaging without compromising on load speed or performance. We built everything using WordPress and Elementor for flexibility, and implemented structured data, internal linking strategies, and lightning-fast page load speeds.
This site was built to perform — both visually and in search.
Key features of the build include:
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Fully custom design and layout built on WordPress
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SEO-optimised from top to bottom – content, headings, metadata, and schema
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Clear call-to-action flow to increase enquiry conversions
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Region-targeted pages (Telford, Shrewsbury, Shropshire, Cumbria & more)
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Carefully integrated animations without slowing the site down
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Responsive across all devices
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Full content strategy and copywriting included
Final Outcome
The new Craig Michael Renewables website delivers a strong digital foundation for the company’s growth. It showcases their expertise, builds trust through case studies and accreditations, and performs brilliantly across all devices.
Most importantly, it’s built to rank — thanks to deep SEO integration across every page, blog, and location section.
🔗 Visit the live site:
https://craigmichael-renewables.co.uk/
